The Impact of Perceived Emotions on Purchase Intention in Synthesized Advertising Speech

Mizuki Nagano1,Kenichi Fujita1, Yusuke Ijima1 and Sadao Hiroya2

1NTT Inc., Human Informatics Laboratories, Japan
2NTT Inc., Communication Science Laboratories, Japan

Examples of synthesized speech

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Female speech
(Sentence#1)		 Initial speech Unconstrained speech Constrained speech
Closed speaker
Open speaker#1
Open speaker#2
Open speaker#3
Male speech
(Sentence#1)		 Initial speech Unconstrained speech Constrained speech
Closed speaker
Open speaker#1
Open speaker#2
Open speaker#3

Advertising sentences

The Japanese advertising sentences used in the experiment is translated below.

  1. This latest model can automatically treat airborne dirt and odors.
  2. It's a flavorful and refreshing orange juice made by carefully squeezing high-quality oranges that have been exposed to plenty of sunlight.
  3. Red meat of minke whales and other baleen whale species, were cooked at high pressure to tenderness.
  4. The meat is firm and chewy, and the more you chew, the more the sweetness of the globefish spreads all over your mouth.
  5. We paid close attention to ensuring that soy lecithin, vitamin E, and medium-chain fatty acids are balanced and easily absorbed.
  6. These stylish and lightweight "casual shoes" are made from luxurious cowhide, exuding a sense of high-end quality.