A stimulus-organism-response model of willingness to buy
from advertising speech using voice quality

Mizuki Nagano1, Yusuke Ijima1 and Sadao Hiroya2

1NTT Human Informatics Laboratories, Japan
2NTT Communication Science Laboratories, Japan

Examples of synthetic speech (Section 3.1)

Female speech Sentence #1 Sentence #2 Sentence #4
Speaker #1
Speaker #2
Male speech Sentence #8 Sentence #12 Sentence #13
Speaker #1
Speaker #2

Advertising sentences (Section 3.1)

The Japanese ad advertising sentences used in the experiment is translated below.

  1. This dehumidifier can remove 5.6 liters of moisture per day.
  2. This latest model can automatically treat airborne dirt and odors.
  3. It's a flavorful and refreshing orange juice made by carefully squeezing high-quality oranges that have been exposed to plenty of sunlight.
  4. These pickled plums, the best of the best, are harvested in Kishu Wakayama, one of Japan's leading plum-producing regions.
  5. Red meat of minke whales and other baleen whale species, were cooked at high pressure to tenderness.
  6. The meat is firm and chewy, and the more you chew, the more the sweetness of the globefish spreads all over your mouth.
  7. We paid close attention to ensuring that soy lecithin, vitamin E, and medium-chain fatty acids are balanced and easily absorbed.
  8. These stylish and lightweight "casual shoes" are made from luxurious cowhide, exuding a sense of high-end quality.
  9. The rubber has an adjustable stopper, so you don't even need to tie the laces, making them easy to put on and take off.
  10. Why not add a coveted pair of leather pants to your wardrobe this winter?
  11. It draws you in. The language of flowers in this trial bouquet of five blue roses is "God Bless".
  12. The recommended points are the ease of the insurance premium and the comprehensive nature of the coverage.
  13. Feel the status of living here in this upscale property that we deliver with confidence.